In recent years, Chinese enterprises are faced with manydevelopment difficulties,such as the transformation of thedomestic market, the upgrading of trade restrictions in the international market, and the fluctuation of raw materialprices, etc.

Going overseas has become a compulsorycourse for Chinese enterprises.Whether we can have a deepunderstanding of the culture, laws, consumption habits and competitive environment of the target market, and implement the customized market strategy and productpositioning, will become the key to whether the overseasenterprises can become a "long-term doctrine globalenterprise overseas in the next stage.